Fish Oil and Multivitamins Most Popular Supplements
February 6, 2012
WHITE PLAINS, NY— The most popular supplement, in order are fish oil, multivitamins, vitamin D, calcium and CoQ10 according to a recent Consumerlab.com survey of more than 10,000 savvy consumers of supplements. The results of the survey, which was sent to Consumerlab.com enewsletter readers in November, showed more than two-thirds of respondents used fish oil and/or multivitamins, while about half of those polled vitamin D, calcium, and/or CoQ10.
Among the other trends highlighted in the survey, women appeared much more likely to take vitamin D, calcium, B vitamins, probiotics, and iron supplements, while men favor supplements that promise to boost energy, slow aging, lower cholesterol—including CoQ10, resveratrol, amino acids, red yeast rice, nutrition drinks and powders, green tea, vitamin K, plant sterols, and muscle enhancers—or enhance sex.
Also, results indicated the older consumers dominate supplement use—58 percent of people aged 65 to 74 use vitamin D, compared to just over 50 percent for ages 45 to 54 and 31 percent for those under 35 years. Older supplement users prefer calcium, CoQ10, B vitamins, vitamin C, vitamin E, resveratrol, and vitamin K, while younger users trend towards amino acids, nutrition /protein drinks and powders, green tea, nutrition bars, weight loss supplements, muscle enhancers, and super fruits.
People who take multiple supplements are much more likely to use the supplements found most popular in the survey. Fish oil is used by 80.8% of people who took 10+ supplements per day; CoQ10 is by 76.2 percent of people who take 10+ supplements per day, but only by 9.8 percent of people using one supplement per day.
